For the launch of San Paolo ice cream in supermarkets, we created unique names for the six new flavors and their respective visual identities on the packaging. 
 

Our goal was to create a striking line of gelato packaging with unique names that stand out on the shelves due to their contemporary design, inspired by the world of italian gelato adapted to the brazilian palate. drawing from the italian saying 'dolce far niente,' which evokes the idea of finding pleasure in every moment of life, this product line invites consumers to discover joy and flavor in their everyday life, especially during moments of pause or relaxation.

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Project developed at Sweety & Co. 

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